| Catur Sentosa won contract from Procter & Gamble (P&G) |
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PT Catur Sentosa Adiprana Tbk (CSAP), the largest independent distribution and modern retail (Mitra10) company in building materials, has signed a memorandum of understanding with Procter and Gamble Indonesia to distribute consumer goods products. To realize that plan, the company builds a new Consumer Goods Distribution Division. Tjia Tjhin Hwa, Catur Sentosa’s finance director, said that the cooperation with P&G is a strategic action to increase company’s sales especially in distribution segment. The company believes to achieve 2010 sales target of IDR 3.3 trillion, increase by 15% from 2009’s sales. Tjia Tjhin Hwa is optimistic that the company has experience, skills, network and facilities to develop the new consumer goods distribution division. The company will distribute P&G’s products to traditional retailer at Jakarta, Bogor, Depok, Tangerang and Serang. In 2010, distribution segment is expected to contribute 80% of 2010 sales target (IDR 3.3 trillion), while the remaining will be contributed from retail segment.
Source : http://web.bisnis.com/cetak, June 9, 2010 |

