The building material distribution company, PT Catur Sentosa Adiprana Tbk in 2008 booked a net profit of Rp 56.22 billion, rose 67% from Rp 33.49 billion in the previous year. “The surge in net profit was boosted by a 27.06% rise in sales from Rp 2.13 trillion in 2007 to Rp 2.71 trillion in 2008,” said the director of CSAP, Idrus H Widjadjakusuma.

According to Idrus, the company was able to maintain the profitability margin by managing  the inventory, operating expense and other expenses. It is proven by the increase in gross margin from 12.57% to 13.46%. While the operating margin increased from 3.48% to 4.01%. This made the net margin rose from 1.57% to Rp 2.07%. He said that this result came from the company strategy to speed up retail segment growth that  still  has room to grow. In 2008, the sales in building distribution segment rose 38% from Rp 360.01 billion in 2007 to 495.55 bilion in 2008.

Retail segment contribution rose from 16.87% to 18.27%. “This result is in line with our strategy who made the retail segment as the backbone of company’s sales,” said Idrus. He said, to speed up the retail segment, the company designs some strategy including re-modeling and relaunching the outlet of Mitra 10 Superstore. We are still optimist that the retail segment can grow this year, so the company conservatively targeted this segment growth by 20% to 30%, in line with expansion plan in some areas,” said Idrus.

This year CSAP allocates Rp 150 billion to open more Mitra 10 outlets. The company plans to open 3-4 outlet Mitra 10 in some areas to support the aggressive expansion plans. Until the first semester of 2009, the company has opened two new outlet of Mitra 10, Denpasar - Bali and Serpong – Tangerang.

Sumber Seputar Indonesia 24 Maret 2009