COMPANY BRIEF
To anticipate the globalization and free trade AFTA which poses more challenges and competitions in the business world, in which retail business is predicted to be growing, PT. Catur Mitra Sejati Sentosa (CMSS), a subsidiary company of PT. Catur Sentosa Adiprana Tbk, established the first building materials supermarket in Indonesia with brand MITRA10 in 1996.
Considering that one stop shopping concept has become popular among consumers, Mitra10 developed a new concept, “Superstore”, in which customers can buy a wide variety of building materials and home improvement products at a convenient shopping area with competitive price.
STORE LOCATIONS
Super stores
- Jabotabek (Jakarta, Bogor, Tangerang, Bekasi area)
- Kalimalang
- Cibubur
- Daan Mogot
- Percetakan Negara
- Bintaro
- New Depok
- Serpong
- Bogor
- Cakung
- Outside Jabotabek
- Gatot Subroto, Denpasar, Bali
- By Pass, Denpasar, Bali
- Batam Island
- Medan, North Sumatera
- Wiyung, Surabaya
- Kedungdoro, Surabaya
Mitra10 Express
- Jabotabek (Jakarta, Bogor, Tangerang, Bekasi area)
- Cikarang
- Fatmawati
- Pamulang
- Mauk
- Cinere
ABOUT PRODUCTS
As “The Most Complete and Cheapest Building Material Supermarket”, Mitra10 focuses on customer satisfaction by providing various products and assortments. Mitra10 always maintains good relationships with local and foreign business partner in order to provide high quality products to its customers. The product variant of Mitra10 is developed fast as Mitra10 currently provides more than 60.000 SKU in order to meet customer demand.
Mitra10 has classified its products into 10 product categories:
- Paint & Sundries
- Floor & Wall
- Plumbing
- Bath & Kitchen
- Hardware
- Electrical & Lighting
- Building Material
- Door & Window
- Tools & Hobbies
- Household
MEMBER ADVANTAGES & BENEFITS
Mitra10 always places customer satisfaction as its highest priority by maintaining good service quality. Mitra10 has marketing programs such as interesting promotion programs, customer service, after-sales service, delivery service, etc. Promotion programs will be informed through brochures/flyers, newspaper, radio, e-mail blast, sms blast, and Mitra10 website. Mitra10 has special Membership Program with many advantages such as:
PROJECT & CORPORATE ACCOUNT
For corporate customers, Mitra10 has Project & Corporate Account, a special program for developers or contractors of high rise buildings, residential, hotels, villas, apartments, restaurants, offices, and building maintenance. In this program, corporate customer can buy any Mitra10 products regularly with many advantages such as: simple ordering system, product warranty, prompt delivery and term-payment system.
SALE & DESIGN CONSULTATION
To fulfill customers’ needs, Mitra10 provides Sales & Design consulting service, in which customers can get interior design consultations, create kitchen set designs, and have them installed as part of the service. In addition, customers are able to see the results after the selected building materials are incorporated into the expected designs.
ACCOLADES
Customer satisfaction has always been the top priority at Mitra10. As a result, Mitra10 has been awarded the "SERVICE QUALITY AWARD" from Marketing Magazine in 2009 and "TOP BRAND AWARD" in 2010.
