As the market leader in building material distribution industry in Indonesia for more than 40 years, PT Catur Sentosa Adiprana Tbk sought new challenge and opportunity in industry other than building material distribution. On June 1, 2010, the Company was appointed by P&G Indonesia to distribute P&G products to the traditional retailers in Jakarta, Tangerang, Bogor and Serang areas.
As the number of Consumer Goods principal increases, PT Catur Sentosa Anugerah (“CSAN”), a subsidiary of CSA, was established in 2012 to distribute non P&G products. CSAN has since been appointed as distributor of various products from PT Smart Tbk, PT Dua Kelinci, PT Tirta Mas Lestari, PT Tri Banyan Tirta, PT Tirta Dhiksa, PT Focus Distribusi Nusantara, PT Mustika Manis Utama, PT Siantar Madju, PT Multi Indo Citra, PT Danone Dairy Indonesia, PT Maya Muncar, PT Ultra Salur, and PT Cakrawala Mega Indah.
Currently, CSA Consumer Goods distributes the following product categories:
- Health Care: Vicks Formula 44, Vicks Vaporub, Vicks Inhaler, Vicks Medicated Lozenges
- Beauty Care: Pantene, Rejoice, Head&Shoulder, Olay, Camay, Herbal Essences, Gillette
- Baby Care : Pampers Diapers and Wipes, Pigeon milk bottles
- Feminine Protection : Whisper
- Food & Beverages : Dua Kelinci peanuts, Yosan bubble gum
- Margarine/Cooking Oil: Filma, Kunci Mas, Hemart, Fitri, Tropical, Forvita margarine
- Oral Care : Oral-B
- Mineral Water: Total, Alto, Tirta Dhiksa
- Laundry & Cleaning : Downy
- Sandals: Skyway
CSA Consumer Goods Distribution covers 11 areas in:
- Kebayoran Lama
- Banjar Wijaya
- Tangerang Selatan
P&G is the largest consumer goods multinational company in the world with its annual sales achieved of US $79 billions. P&G capitalization is greater than the GDP of many countries. P&G serves consumers in more than 180 countries. P&G brands serve about 4.6 billion of the nearly 7 billion people on the planet today.
P&G is supported by 127 thousand employees around the world, representing 150 nationalities. Driven by passionate people and a common purpose, P&G brings beloved brands to consumers around the world, including our 50 Leadership Brands that are among the world most well known household names and which together make up 90% of P&G sales and more than 90% of profits. Twenty-five of these brands each generate more than US $1 billion in annual sales.
No company in the world has invested more in consumer and market research than P&G. We interact with more than five million consumers each year in nearly 100 countries around the world, conduct over 15,000 research studies every year, and invest more than US $400 million annually in consumer understanding.